DEMOGRAPHIC PROFILE

In 2022, 82% of Americans ages 12 and older listened to terrestrial radio in a given week, according to Nielsen Media Research data published by the Radio Advertising Bureau. 

With the biggest range of signal in the Big Country our FM Stations, 106.3 The Raider & 101.7 The Patriot, can reach listeners all over West Texas. From Haskell to Winters and Sweetwater to Cisco, our up to 50,000 watts traditional FM & HD Stations reach an area populated with over 165,000 people.

Located at the center of that signal is Abilene, TX, home to a population of 125k people.  In 2021, Abilene, TX had a population of 125k people with a median age of 32.1 and a median household income of $54,493.  As the home of 3 universities and Dyess Airforce Base, Abilene consistently brings in waves of newcomers to the area. Abilene's continued to growth, as the heart of the Big Country, also nurtures growth and advancement in the surrounding communities as well.